No other method conveys information than visual stimulation. According to the United States Department of Labor, visual stimulation contributes to 83% of our learning. That makes a lot of sense considering you are more likely to remember a movie you watched last year than a news paper article you read 6 months ago. Combining visual stimulation with auditory stimulation helps the brain retain information 6 times more compared to using visual stimulation alone.
These are important figures, especially for dentists. When a dentist discusses a dental implant procedure with a potential patient, the dentist is essentially playing the role of a salesman. You are trying to convince the patient to choose the procedure, and often, the premium procedure.
While talking can get you in the front door, you have to pull out the props to get invited for a cup of tea. That’s where dental implant videos come in. The modern patient is tech savvy, and before he comes into your clinic, he’ll probably search online for local dental clinics.
When he comes across a website he likes, he’ll read most of the information on the website. The text alone may do the trick, but throwing in a dental implant video before the text may increase the conversion rates of your website.
A video is a great way to explain the procedure to your patients. It has a far reaching impact than all the words on your website combined. Internet Retailer conducted a study where they discovered that online shoppers were 85% more likely to buy a product after watching the product video.
The same logic applies to your implant site. According to Google and MSN, product and service videos increased online sales by as much as 73%. That means using dental implant videos in your marketing campaign will drive more patients to your dental clinic. Having a video on your website will help convert a lot more visitors compared to text and static imagines alone.
However, there are a few etiquettes you must observe. First, ensure your videos are mobile friendly. Since 2012, more and more people surf the web from mobile devices. An Adobe Mobile Consumer Survey that year showed that consumers were more likely to click on the purchase button after watching a mobile friendly video.
Once you’ve made sure your dental implant videos are mobile friendly, next you want to make sure the videos are not gross.
If your video features a lot of blood and other gore-level stuff, you’re chasing prospects away. Make sure the video cleanly explains the dental implant procedure without making a prospect hurl.